When selling your home, marketing is focused on capturing the attention of potential buyers. There are many ways to help draw attention, such as listing with a competitive price, but one of the most effective methods is to focus on the unique, standout aspects of your property. Long ago when buyers shopped by driving through neighborhoods, this was accomplished using curb appeal to make your home stand out from others on the block. With many home buyers doing their initial searches online, it’s even more important to identify and then focus on what makes your property special. Not only will you be seeking to initially capture their interest, but you’ll also want them to fall in love with everything else that your property has to offer!
Begin by asking yourself the simple question: what do you like about your home? Is it roomy? Perhaps it has a historic design. Maybe you love its quiet, secluded location, far away from busy roads. While physical characteristics of your home can be shown in photos, others will need to be explained- and at the end of the day, it’s best for buyers to experience them in person!
One way to garner information is to ask friends for their perspective on your property. Ask them to be candid, and explain how their feedback can help lead you to a successful sale. You might be surprised to learn what characteristics have stood out to them. If these characteristics are different than those you’ve noticed yourself, take special care to highlight them both. For example, friends may appreciate having available additional parking spaces or that you have a guest bedroom with an attached full bathroom. While you may not apply to your daily routines in the house, they can certainly appeal to future owners who may have different requirements than you. There are many features, some quite common, which are regularly overlooked despite being excellent features for any home to have.
Another way to help identify those standout qualities of your property is to compare them to others in the neighborhood. Buyers will often cross shop within a single targeted neighborhood, so showcasing how your home is not only different but better than others around it can go a long way in capturing buyer interest. Consider not only other homes on the market, but all homes in the neighborhood. If you have a particularly good location with a stunning view, that’s a big benefit. Same goes for being situated on a more spacious plot of land, having more square footage, or having been recently updated.
Once you’ve identified the best features of your home, it’s time to elevate them and make your home truly shine. On top of the usual steps like making necessary repairs, small cosmetic touchup, along with deep cleaning and decluttering, don’t be afraid to take your efforts to the next level. Make your home stand out, both inside and outdoors, with tasteful landscaping and professional staging.
You only get one chance to make a great first impression, and that’s why so much effort is put into prepping a home for sale. When buyers look at your home, whether in person or online, it’s crucial that you make a great first impression. One of the most effective methods is by focusing on aspects of your home which help it stand out from other homes on the market.